Every client and project is unique. Therefore, every one of our professionals is trained to ask the right questions so that we can deliver the right creative solution. From international corporations to brand new start-ups, we live for helping companies envision who they are, who they want to be and how they want to grow.
We help you put your best foot forward—communicating exactly what you do and what you offer to your target audience. Hiring Digital eStrategy is like gaining your own full-service marketing department. We’re here for you, every step of the way.
Navigation Advertising provides creative and strategic solutions for:
- Television & Radio Commercials
- Digital/Web Advertising
- Brand Launches & Re-designs
- Event Management
- Direct Mail & Direct Response
- Press Releases & Media Alerts
- Tradeshow Strategy
- Video Production
- Media Planning & Buying
- Promotional Items
- Public Relations
- Advertising & Marketing Strategy
- Social Media Strategy
- Advertising & Marketing Strategy
- Website Design & Development
- Graphic Design
- Channel Marketing
- Lead Generation
Branding and Identity Design
Creating a brand is a noble and often difficult undertaking for any business or organization, but creating a logo can be much easier. Often, we are asked to create a brand, but what most clients mean is that they want a really cool logo. We design and create logos quite often, but our goal is to always help clients create a brand. The goal for a well-designed logo is to properly communicate the essence of a company’s product, service, or mission to their target market. A logo typically consists of a word or words (company name and sometimes their slogan) and an icon or mark. A logo should be able to be used in multiple formats such as printing, embroidery, and video, and still be easily read and understood by the viewer. This is why most successful logos are fairly simple. An overly complex logo (multiple fonts, hard to read fonts, illustrative icon, etc) can actually hurt a company’s effort to “brand” themselves because their logo doesn’t communicate effectively. We apply two very important maxims to all that we do: “Less is More” and “Form Follows Function”. Following these two guiding principles helps us achieve our task as graphic designers — we make the complex, simple. We also understand the passion behind a business or product, while coaching our clients through the process of taking all their thoughts and passions and creating an effective logo/brand that will serve them for many years. Don’t skimp on logo creation because it’s the first step to creating a legitimate brand.
Email Marketing Services
Email marketing is a low-cost option to reach a mass audience. The essence of a successful e-mail campaign is a targeted email list. With our email marketing, we can track every step of a user’s interaction with the email. Including if they read it, where they clicked, what time it was read, and more.
Social Media Management Services
Social Media plays a large part in a business these days. Mass marketing a single message for everyone to see as part of a one-way conversation is becoming less powerful. Consumers are driving the sales, and they crave information. Customer/consumer interaction and custom-tailor ad campaigns to niche groups is needed and social media provides and effective way to make that happen. We manage your social media content to ensure the proper message is conveyed effectively.
Online Marketing Services
Online marketing covers a wide variety of services that are crucial to your business. Online advertising like private website impression ad systems to high-tech cost-per-click campaigns are an effective and measurable advertising method that is quickly becoming the go-to for successful brick-and-mortar businesses, and especially e-commerce companies. With web advertising, organic Search-Engine-Optimization is required to let search engines know your information effectively and efficiently.
Photography Services
With decades of photography experience in industries such as music, publishing, health care and motorsports—we can create images that perfectly capture what it is your business needs to convey. Shooting most of our own photography allows us to capture the essence of the original creative essence that we developed for our client's campaign and project. We enjoy seeing an entire project develop from concept to completion and love gorgeous photography.
Graphic Design Services
The essence of successful graphic design is making the complex simple while enhancing the message. Form follows function and less is more are the design principles that inspire our design crew. From designing an effective logo to developing a full branding campaign, crafting a magazine ad and even designing a wrap for an service truck – we know how to interpret our clients DNA and properly tell their story to their target market through creative graphic design. Promotional items, billboards, apparel, direct mail, website graphics, point-of-purchase displays, newsletters, signage, brochures, flyers, e-mail blasts and business cards.
Videography Services
As a society it is becoming more and more difficult to hold our attention. Video ads and entertainment pieces are growing in popularity and are a necessity in the marketing world. To be able to showcase and educate your audience on your product or service in the most effective way is through video. Youtube is the 3rd largest search engine in the world and with the implementation of Facebook video, soon video ads will be one of the top recommended outlets to get your message out to your target audience.
Website Design Services
A web site is your new business card. It is likely the first place someone will look to find you, or to learn more about your company. First impression need to be a good one, but there is more to a website than nice photos and flashy graphics. Web design changes every day. The need to keep up with what search engines deem important has developers changing all the time. Proper content management on a website makes all the difference. We can help with everything from a simple brochure style website to interactive e-commerce and everything in between.
Marketing Strategy Services
Marketing is hard. Really hard—if you do it right. There aren’t any shortcuts or tricks – it’s simply doing the right research, asking the right questions, gleaning accurate information and then developing an effective strategy. We enjoy the process and always look forward to learning about various kinds of industries, subcultures, markets and personalities when we determine how best to message a target market for our clients. From web marketing to traditional marketing, it’s all about telling our clients’ story in a compelling manner so that they communicate with their audience about their product or service. There are no cookie-cutter solutions, therefore it’s always best to start from the ground up, determine a strategy and then adjust as the campaign progresses. Let us help you decide which marketing strategy is best for your business.
Search Engine Marketing / Search Engine Optimization Services
SEO & SEM are some of the most important letters in advertising today. There are very few, if any, advertising efforts that don’t lead back to or start off with search engine marketing. The vast majority of consumers receive the info they are looking for on a smart phone, tablet, laptop or computer. Googling has been a verb for several years and it is what every company needs to first consider when promoting their product or service. Our team of web advertising pros properly analyze our client’s market so that we can build an accurate profile for effective search engine marketing.
It all starts with a word. Then a sentence, a paragraph, a great question, a compelling statement or provocative assertion on your website, your Google or Facebook post. Corralling your target market through a great search engine campaign requires more than just technical knowledge, it takes a savvy intuition that only comes through decades of studying and persuading various audiences to become aware of and respond positively to a brand, a product or a service. It really comes down to experience and creativity.
From Google AdWords, Facebook, Instagram, YouTube, banner ads, retargeting, forums, backlinks, blogging, news feeds and any other new method that will become an industry standard before this web copy is finalized—we know how to make you search and web advertising campaign work for you.
Channel Marketing Services
You just want to sell more…right? If you had time to deal with the ins and outs of navigating the details of various marketing channels, you wouldn’t be doing what you’re doing now. Successful Channel Marketing is a unique and practiced skill that we’ve developed over the last 20+ years. From Manufacturer to distributor, distributor to dealer and then dealer to the customer, we know how to make the process both creative and successful. We will do the correct analysis, set realistic goals and budgets, research and maintain co-op opportunities, develop customer profiles, craft creative messaging, develop effective strategies and tactics, launch your campaign and then provide regular progress reports. Let us leverage your differentiators so that you can see an improvement in your bottom line. Call us to discuss how we can help.
Lead Generation Services
Quite often we are asked how we can help a company create more prospects and leads. Our answer varies depending on the industry, product, service and target market—but, there is always a solution. The solution maybe non-traditional or it may be tried and true. The sales pipeline of qualified leads must first be identified and then converted into paying customers. Telling your story to a sympathetic, supportive and enthusiastic audience is the best way to not just get a new customer, but to create a referral opportunity for new customers. Using all forms of media to create a comprehensive and integrated sales dynamic is what we excel at and what we want to do for your company. From Search Engine Optimization, Pay Per Click web advertising, email marketing, social media and tv, radio and print—we’ll help you increase your customer base. Call us for more info and how to get started.
Web Advertising
We consistently provide strategic and tactical web advertising services to our clients so that they can accurately target their market via the web. Whether its’ Google AdWords, Facebook image and video ads, Email marketing campaigns, LinkedIn ads or Retargeting Banner ads—we know how to capture both awareness and response for our client's campaign. Every campaign’s success if judged on it return on the investment made to create, launch and maintain it. The elements we enjoy most about digital web advertising campaigns are the ability to target the audience, create hyper accurate messages and track every aspect of the campaign for the purpose of adjusting as needed. We research our clients’ competitors digital campaign spends, develop effective strategies based on approved budgets, launch the campaign, gauge results, adjust accordingly and provide in-depth reports. If you’ve experienced web ad campaigns that did not work or always wanted to utilize the web to reach customers, give us a call and let’s discuss how we can leverage the web for your success.
Podcast Production and Marketing
Podcasts are one of the most sought-after forms of media available right now. Our podcast services include everything from content development and branding to promotion. We create, distribute, and promote with your specific audience and goals in mind. The Podcast Diner by Navigation Advertising offers an “a la carte” approach to podcasting where the podcaster can pick and choose the services that will most benefit their campaign, or we do it all — except for the actual podcasting. We help you reach your audience and make a lasting impact — whether you choose to engage in an extensive, comprehensive campaign or if you simply need a place to record.
Influencer Marketing
Navigation oversees the cultivation and creation of social media influencers through identity and branding, public relations, website development, video production, digital and web advertising, trade show strategy and, most importantly, social media marketing/strategy. Being a social media influencer requires building a brand that is unique — allowing your audience to create a deep connection and long-lasting loyalty. We have 25+ years’ experience in the advertising/marketing space, so rest assured we understand how to create the perfect brand for you and your needs.
